
Frontline Club
The building was previously designated ‘residential’ in planning terms but was used by homeless people and prostitutes. The building was damp, filthy, vermin infested and dilapidated - generally in a very poor state. We had to achieve a significant Sui generis (unique) planning consent with the Planning Consultant Adam Pyrke. We received this planning approval contradictory to planning policy.
Under normal conditions the council wouldn’t have entertained the change of use from residential, but the council, Police and local people knew how the building was being used and were very supportive of the Frontline Club. With considerable external support, over 400 letters to the council, we were able to achieve a planning approval.
Frontline is a Private Journalists Club and the rooms in this building are used by members often on their return from gruelling trips abroad, from war zones or crisis areas of the world. We wanted the building to feel like a comfortable welcome home in familiar surroundings.
The next step was to empty the building of years of abuse and waste, followed by a rebuilding/refurbishment programme to form comfortable hotel rooms above the ground floor Monocle Kioskkafe and offices in the basement. We did however try to retain as much of the original elements of the building as we were able – some fireplaces and even an old cast iron manhole repurposed as a wall light.
The building is not manned but has a simply managed centralised access control system meaning people can be given prior electronic access regardless of what time they arrive at the building.


The key feature of the bedrooms is the use of fantastic Frontline members photographs enlarged onto the walls. Photos ranging from war torn Beirut to the destruction of the Berlin Wall add a unique quality to this Private Members facility.
The style of the interiors was unapologetically British (welcome back to Blighty ) with a smattering of eclectic elements ( lampshades/lighting etc ) from trips around the world.

Photography by Tom St. Aubyn








